Case Study: Tufmed
Who:
TUFMED is a natural first-aid product line branded towards competitive athletes.
Mission:
My task was to create a brand and product line of natural and organic first-aid products that appeal to top-tier athletes who participate in injury-prone sports.
Challenges:
Convincing gritty athletes that natural and organic products are going to help their bodies recover faster and more effectively than the unnatural alternatives in the market.
Solution:
Create a bold brand identity and product line, connect with athletes and vendors in the industry, build trust in TUFMED with the community and drive sales through social marketing.
